Peru retailer cuts ribbon for new Store + Outlet format

Sherman’s held a ribbon-cutting ceremony in Peru this week to mark its rebranding as Sherman’s Store + Outlet. Paul Sherman, the company’s CEO, joined staff, family, and guests from the Illinois Valley Area Chamber of Commerce to cut the ribbon at the new location.

The business has operated in Peru for more than 40 years. During the event, Sherman expressed gratitude for the community’s long-term support. “For more than 40 years, the Illinois Valley has supported Sherman’s, and we’re incredibly grateful,” he said. He added that the company is excited to build on that foundation by providing customers with more choices and value through the new format.

The rebrand introduces a dedicated outlet section within the store. This area features in-stock bargain items that customers can pick up the same day. The store also offers free next-day delivery for these specific items. The retailer continues to guarantee the automatic lowest price on appliances, furniture, and mattresses in the Illinois Valley region.

The refreshed location is situated at 3333 Frontage Rd in Peru. Store hours are set from 10 a.m. to 7 p.m. Monday through Friday. On Saturdays, the store is open from 10 a.m. to 5 p.m., and on Sundays from 11 a.m. to 5 p.m.

The Illinois Valley Area Chamber of Commerce, which served as a partner for the event, represents businesses in La Salle, Bureau, and Putnam counties. The organization works to connect local businesses to resources and promotes regional opportunities for its members.